ET NOW, Reuters enter into a mega alliance in India

When Prime Minister Manmohan Singh unveiled the logo of ET NOW in January, we promised that the new business television channel from the ET Now Times Group wouldn’t follow the herd. We’re already breaking new ground even before going on air. The Times Group has inked a pioneering content-sharing agreement with the world’s leading and most-respected provider of business information and news, Thomson Reuters.

The deal will give the soon-to-be-launched ET NOW real-time access to Reuters’ expertise in business information globally, with dedicated Reuters teams based in the world’s biggest financial centres such as New York and London.

ET NOW will bring global perspective to breaking news from other major hubs of world business, including Tokyo, Frankfurt, Singapore and Hong Kong. Apart from inputs from Reuters’ reporters, editors and analysts, ET NOW will also bring to its viewers insights from eminent guests and CEOs from around the world.

“We are delighted to begin this journey with Reuters. With them as our partner, we are sure to make ET NOW the clear, authoritative and credible voice of India Inc, just as The Economic Times has been for over four decades,” says Ravi Dhariwal, CEO-publishing, BCCL.

Adds David Schlesinger, editor-in-chief, Reuters: “For more than 150 years, Reuters has been an integral part of India’s marketplace. We recognise that there’s a very compelling financial story to be told in India and we are committed to working with The Economic Times on telling this story in new and innovative ways.”

This exclusive arrangement is the first of its kind that Reuters has entered into with a business broadcaster anywhere in the world. “This agreement is the latest move in our long-standing commitment to investing in the growing Indian media market,” says Chris Ahearn, president of Reuters Media.

“This is exciting. The Economic Times is the biggest business media brand in India, and Reuters is the most respected and trusted brand in business news globally. Together we will make ET NOW the channel of choice for business news viewers,” says Chintamani Rao, CEO, Times Global Broadcasting.

“Following on the success of Times Now, we will build our next market-leading brand,” he adds.

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