Des nouvelles de David Benattar à New York

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Mon ami français David Benattar de New York, autrefois de chez Aveda, a une nouvelle agence, qu'il a monté avec un partenaire photographe: www.rd-culture.com

Leur philosophie en quelques mots:

We grow multi-dimensional brand ecosystems built on the three pillars of our creative philosophy: beauty, artistry and innovation. Through cross-media campaigns, we activate dialogue for our clients with today’s sophisticated audience of culturally and socially conscious consumers.

Leur projet actuel:

VAN CLEEF & ARPELS
http://www.rd-culture.com/VCA_UJAP_Clips/JOURNEE_FINAL.mov

- Launch of the "Une Journée à Paris" jewellery collection
- Projection on buildings facade during Spring 2008 Fashion Week opening event
- Display in New York flagship store windows from September 5th to the 15th
- Windows merchandising program, holiday 2007

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