Bloomberg L.P. Fills Post, Suggesting Shift to News

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The news business may be in the doldrums, but the competition over business news could be heating up. Norman Pearlstine, chief content officer at Bloomberg. Bloomberg L.P., the financial data and news giant founded by Mayor Michael R. Bloomberg of New York, said Monday that it had hired Norman Pearlstine, the former top editor of Time Inc. and The Wall Street Journal, to the new position of chief content officer

http://www.nytimes.com/2008/05/13/business/media/13bloomberg.html?_r=1&…